Coordinate marketing and sales activities

I need to send the weekly marketing-sales coordination sheet to Hannah in Demand Gen and to Marco the regional sales lead for Friday signoff. Check that the campaign spend lines match the signed budget v2, that lead sources are tagged, and that the open action list contains owners and due dates before I send it.

Before I hand this to the client's procurement team, make the coordination sheet easy to act on: pull the projected MQLs and total spend to the top, highlight any channels over budget, and flag rows missing an owner or an agreed follow-up date so Hannah and Marco can approve quickly.

We ran the weekly compare and Marco says our attribution numbers differ from his dashboard and is threatening to withhold signoff. Hannah trusts our funnel counts but not the channel tags. I cannot access Marco's dashboard and Hannah will escalate if we miss Friday. What's the likely cause and the fastest way to reconcile this so both will sign off?

Across months we keep losing time reconciling channel attribution and owner assignments for the coordination sheet. What one habit should the team change so budgets, MQLs and owners are aligned earlier and Friday signoffs stop becoming emergencies?