What it pays
Government survey numbers — not estimates, not ads.
Half of all Marketing Managers in the U.S. earn more than $166,790 a year — the middle 80% land between $90,260 and $293,610. About 395,240 people in the U.S. do this work. Figures are for the U.S. occupation group “Marketing Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$166,790typical pay / year
395,240people in this work
$293,610+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Analysing2
Perform market research and marketing research
+Run a competitive scan of last year’s sponsor line-ups, pull audience demographics and engagement KPIs,…
Perform market research and marketing research
+Run a competitive scan of last year’s sponsor line-ups, pull audience demographics and engagement KPIs, summarise five opportunities and three risks for potential partners, and deliver the research brief to the sponsorship sales team and the strategy director by Monday.
The tools that do the workAmazon Redshiftjob descriptionsO*NETWikipedia
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Utilize value chain analysis to inform marketing strategies
+Run a value chain analysis for our headline sponsor streams, summarise how activation touchpoints change…
Utilize value chain analysis to inform marketing strategies
+Run a value chain analysis for our headline sponsor streams, summarise how activation touchpoints change customer value and list three marketing moves to raise perceived value, then send the two-page recommendation to Anika in Marketing and James in Analytics by Tuesday morning.
The tools that do the workAmazon RedshiftO*NETWikipedia
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Coordinate1
Coordinate with sales and product teams
+Prepare a one-page alignment brief for the sales and product teams showing sponsorship packages, target…
Coordinate with sales and product teams
+Prepare a one-page alignment brief for the sales and product teams showing sponsorship packages, target accounts, pricing tiers, and the three KPIs we must hit this quarter, then schedule a 45-minute meeting with Priya in Sales and Marco in Product for Thursday to agree next steps.
The tools that do the workApple macOSjob descriptionsO*NET
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Move1
Manage and mentor marketing staff
+Draft a development plan for my marketing team outlining quarterly objectives, two coaching topics per…
Manage and mentor marketing staff
+Draft a development plan for my marketing team outlining quarterly objectives, two coaching topics per person, and measurable KPI targets, then circulate it to the four direct reports and HR for feedback with a requested reply by next Friday.
The tools that do the workApple macOSjob descriptionsO*NET
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The daily work16
Develop marketing strategies to increase brand visibility
+Develop a three-month marketing plan that raises brand visibility among sports sponsors: define three target…
Develop marketing strategies to increase brand visibility
+Develop a three-month marketing plan that raises brand visibility among sports sponsors: define three target partner segments, two pillar campaigns with budgets, KPIs for reach and engagement, and a rollout calendar aligned to the Q3 sponsorship calendar.
The tools that do the workAdobe InDesignjob descriptionsO*NET
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a rolling 12-month sales forecast and strategic plan for sponsorship inventory: project revenue by…
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a rolling 12-month sales forecast and strategic plan for sponsorship inventory: project revenue by package, model pricing scenarios, flag risks from market shifts, and recommend three actions to protect margin and close deals this quarter.
The tools that do the workAmazon RedshiftO*NET
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Compile lists describing product or service offerings.
+Compile a clear catalog of current sponsorship offerings: list each package, assets included, audience…
Compile lists describing product or service offerings.
+Compile a clear catalog of current sponsorship offerings: list each package, assets included, audience metrics, pricing, and available add-ons, then export a one-page version for sales outreach and a detailed version for procurement.
The tools that do the workAdobe InDesignO*NET
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Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Negotiate distribution terms with Venue Partners Ltd and LiveReach Events: propose minimum guarantees,…
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Negotiate distribution terms with Venue Partners Ltd and LiveReach Events: propose minimum guarantees, territory exclusivity limits, revenue split, delivery SLAs, and a three-month trial that preserves our margin, then prepare my recommended concession points.
The tools that do the workAdobe AcrobatO*NET
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Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Meet with legal to resolve a royalty dispute with SoundStage Productions: brief them on the royalty schedule,…
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Meet with legal to resolve a royalty dispute with SoundStage Productions: brief them on the royalty schedule, disputed line items, our licensing precedents, desired settlement range, and request draft language to prevent recurrence in future deals.
The tools that do the workAdobe AcrobatO*NET
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Select products or accessories to be displayed at trade or special production shows.
+Select exhibit items for the trade show in October: prioritize five hero products by promotional impact, list…
Select products or accessories to be displayed at trade or special production shows.
+Select exhibit items for the trade show in October: prioritize five hero products by promotional impact, list required booth assets and insurance needs, estimate freight and staffing costs, and produce a display plan that fits a 6x20 meter space.
The tools that do the workAdobe IllustratorO*NET
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Lead marketing campaigns across digital channels
+Run the integrated digital campaign for the new title sponsorship: map audience segments, set channel mix and…
Lead marketing campaigns across digital channels
+Run the integrated digital campaign for the new title sponsorship: map audience segments, set channel mix and budget for paid social, programmatic display and email, align creatives to pricing tiers, and schedule weekly KPI reviews starting Monday.
The tools that do the workAmazon Web Services AWSjob descriptions
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Monitor campaign deadlines and deliverables
+Check all campaign deadlines and deliverables for the Champions Series: confirm creative handoffs, media…
Monitor campaign deadlines and deliverables
+Check all campaign deadlines and deliverables for the Champions Series: confirm creative handoffs, media buys, reporting dates and payment milestones, flag any missing items to the creative director and procurement with a Tuesday escalation if unresolved.
The tools that do the workApple macOSjob descriptions
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Collaborate with cross-functional teams
+Coordinate with ticketing, partnerships and social teams to lock channel roles for the activation: share the…
Collaborate with cross-functional teams
+Coordinate with ticketing, partnerships and social teams to lock channel roles for the activation: share the brief, agree on lead owner, confirm asset deadlines and measurement responsibilities, and book a 30-minute alignment call for Thursday.
The tools that do the workAdobe Creative Cloudjob descriptions
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Use analytics tools to measure campaign success
+Pull campaign performance data, compare impressions, conversions and cost-per-acquisition against targets,…
Use analytics tools to measure campaign success
+Pull campaign performance data, compare impressions, conversions and cost-per-acquisition against targets, identify top-performing segments and recommend one pricing or placement change to improve ROI by next reporting cycle.
The tools that do the workAmazon Redshiftjob descriptions
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Develop messaging and positioning strategies
+Draft the positioning and messaging framework for the sponsorship package: define target buyer personas,…
Develop messaging and positioning strategies
+Draft the positioning and messaging framework for the sponsorship package: define target buyer personas, three value propositions tied to activation deliverables, and two headline messages for sales to use in the proposal deck.
The tools that do the workAdobe InDesignjob descriptions
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Plan and organize promotional events
+Plan the regional promotional event: pick venue, draft run sheet with sponsor visibility moments, confirm AV…
Plan and organize promotional events
+Plan the regional promotional event: pick venue, draft run sheet with sponsor visibility moments, confirm AV and staffing needs, set ticket pricing and timeline, and circulate the final plan to operations and the sponsor lead by Friday.
The tools that do the workApple macOSjob descriptions
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Analyze industry context using tools like Porter's five forces
+Map the sponsorship sector using Porter's five forces for consumer tech events over the next 12 months,…
Analyze industry context using tools like Porter's five forces
+Map the sponsorship sector using Porter's five forces for consumer tech events over the next 12 months, identify the top three threats and two opportunities that change our pricing or exclusivity asks, and produce a one-page memo for the commercial team by Thursday.
The tools that do the workAmazon RedshiftWikipedia
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Assess competitors' resources and competencies
+Benchmark three competitors against our sponsorship offer: list their assets, activation capabilities,…
Assess competitors' resources and competencies
+Benchmark three competitors against our sponsorship offer: list their assets, activation capabilities, audience reach, and likely cost structure, then rate where they beat us or lag on a 1–5 scale and recommend one quick win to close the gap by the next sales cycle.
The tools that do the workAmazon RedshiftWikipedia
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Analyse the profitability of these plans
+Model profitability for three proposed sponsorship packages across a two-year horizon, include assumptions…
Analyse the profitability of these plans
+Model profitability for three proposed sponsorship packages across a two-year horizon, include assumptions for take-up rate, incremental sales lift, fulfilment costs, and calculate contribution margin and payback period; flag any package under 20% margin.
The tools that do the workAmazon RedshiftESCO
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Strive to raise awareness on products and companies among targeted customers
+Design a targeted awareness plan for our flagship product to reach mid-market buyers: define three audience…
Strive to raise awareness on products and companies among targeted customers
+Design a targeted awareness plan for our flagship product to reach mid-market buyers: define three audience segments, two high-impact channels per segment, an activation timeline with KPIs, and a measurement plan to report weekly reach and conversion to the growth team.
The tools that do the workAmazon RedshiftESCO
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses