What it pays
Government survey numbers — not estimates, not ads.
In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Learning1
Research target markets
+Map the five priority target markets by size, competitor presence, cultural buying triggers and regulatory…
Research target markets
+Map the five priority target markets by size, competitor presence, cultural buying triggers and regulatory barriers, synthesise internal strengths and weaknesses for each, and deliver a one‑page market brief for the product team by next Wednesday.
The tools that do the workAmazon RedshiftESCOjob descriptions
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Analysing4
Make recommendations for product positioning
+Recommend three distinct product positioning strategies tied to specific customer needs, competitor gaps and…
Make recommendations for product positioning
+Recommend three distinct product positioning strategies tied to specific customer needs, competitor gaps and pricing sensitivity, include likely messaging, target segments and one critical execution risk for each, to present at Friday’s leadership meeting.
The tools that do the workCanvaESCOjob descriptions
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Monitor market conditions
+Set up a weekly market watch tracking consumer sentiment, new competitor moves, pricing shifts and regulatory…
Monitor market conditions
+Set up a weekly market watch tracking consumer sentiment, new competitor moves, pricing shifts and regulatory alerts for the top three segments, flag any trend that would require a change in roadmap and send a sprint update every Monday morning.
The tools that do the workApache Hivejob descriptionsO*NET
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Assess consumer demand
+Synthesize recent qualitative interviews and market signals to estimate demand for the new product tier,…
Assess consumer demand
+Synthesize recent qualitative interviews and market signals to estimate demand for the new product tier, separate signals driven by price, brand, and convenience, and produce a short recommendation on pricing sensitivity and priority customer segments.
The tools that do the workAdobe AcrobatESCOjob descriptionsO*NET
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Develop marketing insights
+Translate user quotes, usage patterns, and competitor positioning into three clear marketing insights with…
Develop marketing insights
+Translate user quotes, usage patterns, and competitor positioning into three clear marketing insights with supporting evidence, prioritise them by expected revenue impact, and propose one campaign idea tied to each insight.
The tools that do the workCanvaESCOjob descriptions
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Keeping the record1
Create presentations for management
+Build a 12‑slide presentation for the executive team summarising target market insights, buying trends, unmet…
Create presentations for management
+Build a 12‑slide presentation for the executive team summarising target market insights, buying trends, unmet needs and three recommended next steps with evidence snippets and one slide of suggested KPIs for pilot testing.
The tools that do the workCanvajob descriptionsO*NET
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The daily work14
Analyse internal factors of companies
+Read the interview transcripts and internal memos from the last two quarters, extract recurring mentions of…
Analyse internal factors of companies
+Read the interview transcripts and internal memos from the last two quarters, extract recurring mentions of leadership decisions, resource constraints, and process bottlenecks, code them by theme, then produce a one-page summary of how these internal factors limit growth and three practical recommendations for the executive team.
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Analyse consumer buying trends
+Review the customer interviews, transaction logs and social listening notes from the past six months,…
Analyse consumer buying trends
+Review the customer interviews, transaction logs and social listening notes from the past six months, identify shifts in purchase drivers, price sensitivity and channel preference, map them to customer segments, and deliver a short brief with three testable hypotheses for marketing to try next quarter.
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Track trends in consumer behavior
+Track emerging shifts in how our customers shop over the past 12 months: compile observed buying triggers,…
Track trends in consumer behavior
+Track emerging shifts in how our customers shop over the past 12 months: compile observed buying triggers, channel preferences, and pain points from interviews and transaction summaries, highlight three actionable trend hypotheses and supporting quotes by Thursday.
The tools that do the workAmazon Redshiftjob descriptions
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Study competitor activities
+Map competitors’ recent moves across product launches, pricing, and channel activations for the last two…
Study competitor activities
+Map competitors’ recent moves across product launches, pricing, and channel activations for the last two quarters, summarise where they target our customers, and flag three competitive threats with suggested follow-up interviews by next Tuesday.
The tools that do the workApache Hivejob descriptions
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Develop new research techniques
+Design and document two new qualitative techniques to surface unmet needs—one remote diary study and one…
Develop new research techniques
+Design and document two new qualitative techniques to surface unmet needs—one remote diary study and one rapid in-person concept test—include protocols, screening criteria, stimulus examples, and analysis plan ready for pilot next month.
The tools that do the workAsanajob descriptions
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Use statistical techniques for data analysis
+Apply statistical techniques to our coded qualitative dataset to test relationships between motivations and…
Use statistical techniques for data analysis
+Apply statistical techniques to our coded qualitative dataset to test relationships between motivations and purchase intent: run cross-tabs, cluster analysis, and significance tests, then produce a one-page interpretation with visuals for stakeholders on Friday.
The tools that do the workAmazon Redshiftjob descriptions
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Study it to draw conclusions
+Study the full set of recent interview transcripts and observational notes to draw three clear conclusions…
Study it to draw conclusions
+Study the full set of recent interview transcripts and observational notes to draw three clear conclusions about customer decision-making, each tied to specific evidence and implications for marketing messaging, deliver by Wednesday afternoon.
The tools that do the workApache HiveESCO
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Define the way they can be reached
+Define how to reach our priority customer segment: list preferred channels, moments, tone, and two…
Define the way they can be reached
+Define how to reach our priority customer segment: list preferred channels, moments, tone, and two recruitment scripts for outreach, justify choices with evidence from past studies, and hand this to growth for execution by Monday.
The tools that do the workAsanaESCO
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Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Draft the findings report for the Q2 customer experience study, include three clear charts showing themes by…
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Draft the findings report for the Q2 customer experience study, include three clear charts showing themes by frequency, two illustrative quotes per theme, and a one-page executive summary that explains implications for product and comms teams.
The tools that do the workAdobe InDesignAdobe IllustratorO*NET
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Measure and assess customer and employee satisfaction.
+Run the latest satisfaction assessment combining last quarter's survey and exit interviews, produce a 2-page…
Measure and assess customer and employee satisfaction.
+Run the latest satisfaction assessment combining last quarter's survey and exit interviews, produce a 2-page scorecard with NPS, key drivers, and a short action plan for HR and Customer Ops by next Wednesday.
The tools that do the workAsanaCanvaO*NET
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Direct trained survey interviewers.
+Prepare the interviewer brief for next week's fieldwork: include sampling rules, question probes, desired…
Direct trained survey interviewers.
+Prepare the interviewer brief for next week's fieldwork: include sampling rules, question probes, desired probing examples, and a checklist for consent and transcription quality; circulate to the six interviewers and schedule a 30-minute Q&A.
The tools that do the workAsanaO*NET
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Develop and implement procedures for identifying advertising needs.
+Design the procedure for diagnosing advertising needs: map stakeholders, list information sources, outline…
Develop and implement procedures for identifying advertising needs.
+Design the procedure for diagnosing advertising needs: map stakeholders, list information sources, outline interview guides and workshop formats, and produce a 10-step workflow handover for the strategy team.
The tools that do the workCanvaO*NET
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Design surveys and research methods
+Draft three survey modules covering purchase drivers, category perception, and post-purchase experience;…
Design surveys and research methods
+Draft three survey modules covering purchase drivers, category perception, and post-purchase experience; include question rationales, routing rules, and a 200-word sampling plan for recruitment vendors.
The tools that do the workAdobe Acrobatjob descriptions
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Present findings to stakeholders
+Create the stakeholder presentation for Friday: ten slides with topline findings, two priority…
Present findings to stakeholders
+Create the stakeholder presentation for Friday: ten slides with topline findings, two priority recommendations, visuals of the main themes, and a one-slide appendix of methodology to leave with the execs.
The tools that do the workCanvajob descriptions
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Says who?
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The logs, files & records this job keeps
Shared with other careers — the same record means something different in each.
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Same family of work — each with its own tasks and prompts.
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses