What it pays
Government survey numbers — not estimates, not ads.
In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Analysing3
Assess consumer demand
+Assess current and latent consumer demand for our urban commuter e-bike in London: combine recent sales…
Assess consumer demand
+Assess current and latent consumer demand for our urban commuter e-bike in London: combine recent sales figures, five customer interviews, Google Trends spikes, and competitor launch dates, produce a one-page demand curve with confidence bands and three go/no-go implications.
The tools that do the workAmazon RedshiftESCOjob descriptionsO*NET
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Develop marketing insights
+Develop three actionable marketing insights for the organic dog food line aimed at 25–40 year olds:…
Develop marketing insights
+Develop three actionable marketing insights for the organic dog food line aimed at 25–40 year olds: synthesise purchase drivers from the last campaign, sentiment from 150 product reviews, and demographic conversion gaps into one page each with recommended message, channel, and KPI.
The tools that do the workCanvaESCOjob descriptions
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Research target markets
+Research and rank three target markets for our sleep-tracking wearable: evaluate smartphone penetration,…
Research target markets
+Research and rank three target markets for our sleep-tracking wearable: evaluate smartphone penetration, average disposable income, competitor density, and cultural attitudes to health in Germany, Spain and Poland, provide a ranked market brief with data sources and two entry tactics each.
The tools that do the workApache HiveESCOjob descriptions
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Keeping the record3
Make recommendations for product positioning
+Recommend product positioning for our mid-priced plant-based protein powder: use customer need maps,…
Make recommendations for product positioning
+Recommend product positioning for our mid-priced plant-based protein powder: use customer need maps, competitor claims, price elasticity from past sales and three consumer archetypes to draft a positioning statement, three proof points, and a headline for packaging.
The tools that do the workAdobe InDesignESCOjob descriptions
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Monitor market conditions
+Set up a weekly market monitoring brief for the household cleaning category: ingest retailer price changes,…
Monitor market conditions
+Set up a weekly market monitoring brief for the household cleaning category: ingest retailer price changes, two competitor promo calendars, social sentiment weekly, and raw search volume to produce a one-page trend dashboard and alert me to any 10% sales shifts.
The tools that do the workApache Hadoopjob descriptionsO*NET
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Create presentations for management
+Create a 12-slide management presentation for the Q3 brand strategy review: open with current market…
Create presentations for management
+Create a 12-slide management presentation for the Q3 brand strategy review: open with current market snapshot, three customer insights, proposed positioning, media mix recommendation with budgets, and a one-slide risks and next steps section ready for senior review on Thursday.
The tools that do the workCanvajob descriptionsO*NET
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The daily work14
Analyse internal factors of companies
+Analyse the client's company to list five internal strengths and five critical weaknesses that affect…
Analyse internal factors of companies
+Analyse the client's company to list five internal strengths and five critical weaknesses that affect pricing, distribution and product development, cite the evidence source and confidence level for each, and recommend three immediate actions the CEO can approve within 30 days.
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Analyse consumer buying trends
+Analyse the last two years of purchase data and recent survey responses to identify three emerging consumer…
Analyse consumer buying trends
+Analyse the last two years of purchase data and recent survey responses to identify three emerging consumer buying trends, quantify their growth rate, explain what drives each trend and recommend two product or messaging tests marketing should run next quarter.
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Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Prepare the quarterly findings report for BrightLeaf Foods: convert survey tables into clear charts, write a…
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Prepare the quarterly findings report for BrightLeaf Foods: convert survey tables into clear charts, write a 1,000-word executive summary that draws conclusions about shopper segments and pricing sensitivity, then produce a print-ready PDF proof by Thursday.
The tools that do the workAdobe InDesignAdobe IllustratorO*NET
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Measure and assess customer and employee satisfaction.
+Run the June satisfaction analysis for ClearPath Services: score and benchmark customer and employee survey…
Measure and assess customer and employee satisfaction.
+Run the June satisfaction analysis for ClearPath Services: score and benchmark customer and employee survey responses, produce a one-page dashboard of key drivers of loyalty, and write recommendations for HR and Customer Success to review on Monday.
The tools that do the workCanvaO*NET
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Direct trained survey interviewers.
+Brief the field team for the retail exit survey: distribute the interviewer script, confirm training…
Direct trained survey interviewers.
+Brief the field team for the retail exit survey: distribute the interviewer script, confirm training completion for eight interviewers, assign daily quotas and a quality checklist, and set a call at 9am tomorrow to review first-day problems.
The tools that do the workAsanaO*NET
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Develop and implement procedures for identifying advertising needs.
+Develop the ad-needs procedure for Apex Wellness: map how we detect creative gaps from customer insight,…
Develop and implement procedures for identifying advertising needs.
+Develop the ad-needs procedure for Apex Wellness: map how we detect creative gaps from customer insight, define three prioritisation rules for spots and channels, draft a two-step approval flow, and circulate to marketing by Friday.
The tools that do the workAsanaO*NET
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Design surveys and research methods
+Design the new product survey for Urban Brew: draft screening criteria, ten core attitudinal questions and…
Design surveys and research methods
+Design the new product survey for Urban Brew: draft screening criteria, ten core attitudinal questions and four behavioural measures, define sampling targets by demographic, and produce the final questionnaire for cognitive testing on Wednesday.
The tools that do the workAdobe Acrobatjob descriptions
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Present findings to stakeholders
+Prepare the stakeholder presentation for Meridian Retail: create ten slides that translate findings into…
Present findings to stakeholders
+Prepare the stakeholder presentation for Meridian Retail: create ten slides that translate findings into three strategic options, include two charts showing segment value and churn risk, and rehearse the five-minute pitch before Thursday's board meeting.
The tools that do the workCanvajob descriptions
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Track trends in consumer behavior
+Monitor weekly sales, social sentiment and panel responses for urban 25–34s over the past six months, flag…
Track trends in consumer behavior
+Monitor weekly sales, social sentiment and panel responses for urban 25–34s over the past six months, flag emerging shifts in purchase drivers and channel preference, and deliver a two-page trend brief by next Wednesday for the client meeting.
The tools that do the workAmazon Redshiftjob descriptions
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Study competitor activities
+Compile recent pricing moves, promotion cadence and product launches from the three nearest competitors,…
Study competitor activities
+Compile recent pricing moves, promotion cadence and product launches from the three nearest competitors, score threats and opportunities, and produce an action memo with recommended countermeasures for the client’s marketing director by Friday noon.
The tools that do the workAmazon Redshiftjob descriptions
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Develop new research techniques
+Design three prototype research approaches—short mobile diary, micro-survey and ethnographic snapshot—map…
Develop new research techniques
+Design three prototype research approaches—short mobile diary, micro-survey and ethnographic snapshot—map sample needs and estimated budgets, then outline how each answers the client’s question and recommend one to pilot next month.
The tools that do the workAsanajob descriptions
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Use statistical techniques for data analysis
+Run cohort analyses and regression checks on the last campaign’s panel data to test which demographics drove…
Use statistical techniques for data analysis
+Run cohort analyses and regression checks on the last campaign’s panel data to test which demographics drove conversions, summarise significant predictors with confidence intervals, and prepare a slide with methodology notes for the analytics lead by Tuesday.
The tools that do the workAmazon Redshiftjob descriptions
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Study it to draw conclusions
+Review the client’s churn, NPS comments and purchase frequency for the past year, triangulate behavioural…
Study it to draw conclusions
+Review the client’s churn, NPS comments and purchase frequency for the past year, triangulate behavioural patterns and motivations, then write a one-page conclusion with three priority recommendations for product and messaging.
The tools that do the workAmazon RedshiftESCO
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Define the way they can be reached
+Segment the target audience by purchase occasion, media habits and price sensitivity, identify the top two…
Define the way they can be reached
+Segment the target audience by purchase occasion, media habits and price sensitivity, identify the top two reachable segments with channel touchpoints, and hand over a go-to-reach plan and estimated CPMs to the media buyer by Friday.
The tools that do the workAsanaESCO
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Says who?
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Same family of work — each with its own tasks and prompts.
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses