What it pays
Government survey numbers — not estimates, not ads.
In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Convincing1
Collaborate with content, design, and product teams
+Coordinate a kickoff with Noor in design, Lucas in product, and Clara in content to align email creative,…
Collaborate with content, design, and product teams
+Coordinate a kickoff with Noor in design, Lucas in product, and Clara in content to align email creative, subject lines, and feature copy for next month’s release; attach the brief, timelines, and required assets and confirm responsibilities before Friday.
The tools that do the workHubSpotjob descriptionsO*NETWikipedia
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Move1
Manage social media marketing initiatives
+Map Q3 social content themes and KPI targets to the global calendar, assign Instagram and LinkedIn owners,…
Manage social media marketing initiatives
+Map Q3 social content themes and KPI targets to the global calendar, assign Instagram and LinkedIn owners, draft three weekly posts and one paid amplification plan, log progress in the campaign tracker and report blockers by Wednesday.
The tools that do the workHubSpotO*NETWikipedia
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Keeping the record2
Optimize website content for search engines
+Run an on‑page SEO sweep for the product hub: prioritize title and meta updates, refresh H1s and image alt…
Optimize website content for search engines
+Run an on‑page SEO sweep for the product hub: prioritize title and meta updates, refresh H1s and image alt text, consolidate duplicate pages, and produce a ranked fix list tied to expected traffic uplift by Friday.
The tools that do the workElasticsearchGoogle Analyticsjob descriptionsO*NET
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Create content strategies for digital media.
+Build the next quarter content strategy: define audience personas, map customer journey touchpoints to email…
Create content strategies for digital media.
+Build the next quarter content strategy: define audience personas, map customer journey touchpoints to email and social, list 12 topic pillars with formats and distribution channels, and produce a one‑page editorial calendar for stakeholder review Monday.
The tools that do the workHubSpotO*NETWikipedia
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The daily work15
Manage email marketing campaigns
+Send the Q3 promotional nurture series to the UK consumer list, schedule three targeted sends over two weeks,…
Manage email marketing campaigns
+Send the Q3 promotional nurture series to the UK consumer list, schedule three targeted sends over two weeks, include the new product launch copy, run A/B subject lines, and report open and conversion rates to Maria by next Monday.
The tools that do the workMarketo Marketing AutomationWikipedia
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Implement mobile advertising strategies
+Create a mobile-first ad drive for the 18–34 segment: prepare short-form creative and click-to-email CTAs,…
Implement mobile advertising strategies
+Create a mobile-first ad drive for the 18–34 segment: prepare short-form creative and click-to-email CTAs, map lifecycle touchpoints to the global calendar, and deliver a two-week performance brief to Sam on Friday.
The tools that do the workFacebookWikipedia
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Automate advertising processes using software systems
+Automate lead scoring and welcome workflows for new signups: create rules to tag behaviors, trigger welcome…
Automate advertising processes using software systems
+Automate lead scoring and welcome workflows for new signups: create rules to tag behaviors, trigger welcome and re-engagement sequences, and export the weekly automation health report to the growth team every Tuesday.
The tools that do the workHubSpotWikipedia
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Advise and develop strategies for brand entry
+Advise on UK market entry: draft a six-month email strategy aligning messaging to the global brand, recommend…
Advise and develop strategies for brand entry
+Advise on UK market entry: draft a six-month email strategy aligning messaging to the global brand, recommend channel mix and launch cadence, estimate budget, and present the plan to Helen and the regional director next Wednesday.
The tools that do the workGoogle AnalyticsESCO
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Perform previous studies of perception of customers
+Run a customer perception study: send a segmented survey to recent purchasers, capture open and response…
Perform previous studies of perception of customers
+Run a customer perception study: send a segmented survey to recent purchasers, capture open and response rates, analyse sentiment and key objections, and deliver a slide summary with recommended messaging fixes by Friday.
The tools that do the workGoogle Looker AnalyticsESCO
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Conduct keyword research and competitor analysis
+Do keyword research for our next three email campaigns: find 25 high-intent keywords, list search volume and…
Conduct keyword research and competitor analysis
+Do keyword research for our next three email campaigns: find 25 high-intent keywords, list search volume and CPC, compare subject-line and preheader strategies from three competitors in retail and tech, and recommend five target keywords per campaign by Tuesday noon.
The tools that do the workElasticsearchjob descriptionsO*NET
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Stay updated on digital advertising trends and tools
+Summarise this week's digital advertising trend signals across display, paid social and programmatic, note…
Stay updated on digital advertising trends and tools
+Summarise this week's digital advertising trend signals across display, paid social and programmatic, note three new tools or features that affect email audience targeting, score each for relevance to our global strategy, and propose one A/B test to run next month.
The tools that do the workGoogle Analyticsjob descriptionsWikipedia
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Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Negotiate placement and pricing for local listings: compile three local search and mapping directories for…
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Negotiate placement and pricing for local listings: compile three local search and mapping directories for our top five city markets, request rate cards, secure placement for the store locator listings, and close deals within our monthly digital acquisition budget.
The tools that do the workFacebookO*NET
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Implement online customer service processes to ensure positive and consistent user experiences.
+Design and document an online customer service flow for email-initiated queries: map touchpoints from welcome…
Implement online customer service processes to ensure positive and consistent user experiences.
+Design and document an online customer service flow for email-initiated queries: map touchpoints from welcome to issue resolution, define response SLAs and templates, assign ownership to support and marketing, and deliver a playbook for QA checks.
The tools that do the workHubSpotO*NET
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Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Propose three integration options to sync email lists and activity with our ERP and order system, outline…
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Propose three integration options to sync email lists and activity with our ERP and order system, outline data fields, cadence, error handling, and security considerations, estimate implementation effort and recommend one approach to proceed with.
The tools that do the workJavaScriptHTMLO*NET
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Assist in the development of online transaction or security policies.
+Draft online transaction and email security policies: cover consent, tokenisation for payment links, phishing…
Assist in the development of online transaction or security policies.
+Draft online transaction and email security policies: cover consent, tokenisation for payment links, phishing controls for campaigns, retention and breach notification steps, and produce a compliance checklist for legal review next Friday.
The tools that do the workMicrosoft AccessO*NET
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Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Prepare a one-page vendor evaluation that compares pricing, deliverables, SLAs and data security from our…
Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Prepare a one-page vendor evaluation that compares pricing, deliverables, SLAs and data security from our three shortlisted ESPs, highlight negotiable terms, then send it to procurement lead Maria and legal counsel Ben for negotiation prep by Wednesday.
The tools that do the workHubSpotO*NET
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Resolve product availability problems in collaboration with customer service staff.
+Pull the last 90 days of order and unsubscribe data to identify products showing stock-related churn, create…
Resolve product availability problems in collaboration with customer service staff.
+Pull the last 90 days of order and unsubscribe data to identify products showing stock-related churn, create a prioritized issues list with suggested email holdbacks and alternative recommendations, and review it with customer service manager Aisha today.
The tools that do the workMicrosoft AccessO*NET
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Perform on-page SEO and website health audits
+Run an on-page SEO and site health sweep, flag broken links, missing meta and slow pages affecting campaign…
Perform on-page SEO and website health audits
+Run an on-page SEO and site health sweep, flag broken links, missing meta and slow pages affecting campaign landing pages, produce a remediation checklist for the web team and schedule a 30-minute review with Tom in web ops tomorrow.
The tools that do the workGoogle AnalyticsCascading style sheets CSSjob descriptions
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Work with advertising agencies to create ad copy
+Create three long- and short-form ad copy drafts and subject line variants tied to the spring promotion,…
Work with advertising agencies to create ad copy
+Create three long- and short-form ad copy drafts and subject line variants tied to the spring promotion, include target audience rationale and test plan, then send them to agency lead Daniel for creative execution by Tuesday.
The tools that do the workAdobe PhotoshopWikipedia
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Says who?
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Activities this job lives in
The human activities behind the tasks — each with its honest AI ceiling.
The logs, files & records this job keeps
Shared with other careers — the same record means something different in each.
Related careers
Same family of work — each with its own tasks and prompts.
The LLOS Work Atlas is the world's largest evidenced task library — a map of human work, with a ready prompt behind every task. 1,774 careers · every task named by the sources that witnessed it — O*NET, ESCO, real job descriptions, Wikipedia — and the deepest tasks by several at once. And it is honest about limits: where AI cannot help, the map says so.
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses